ALLBALL is the product of all of my creative energy outside of paid work. I took all of my creative knowledge, passion for sports, entrepreneurial spirit, low tolerance for over-competitiveness and created the coolest softball league in Ottawa. With 2 seasons officially in the books, the feedback has been overwhelmingly positive and the league's growth is more than the City of Ottawa can accommodate.
If there's one thing my friends and family know about me, it's that I play way too many sports. It's tough to find me at home on an evening in the summer. In nearly every sport I play, I take the charge in captaining the team since I'm very comfortable managing people and relaying information. We had yet another less than stellar experience playing in our usual softball league in 2023, and I decided enough was enough.
That winter, I went hard to work in creating a brand new softball league from the ground up. One that solved all the problems we were experiencing in the other league. While I originally thought it'd be fun to create some cool branding, a good website, and even do some social media marketing, it turned out to be all of that and so much more.
In our first season, I was only able to secure 3 hours of field time from the City. After a very successful first season, over 90% of the 4-team league returned the following season. I was able to secure some additional field time in 2025, and expanded the league to 6 teams. Moving to 2026, I already have active interest from 2 additional teams, as well as too much individual interest to count. The league has become a great place for people of all skill levels and backgrounds to come and enjoy a sport in a league that doesn't use them for profit. Theme nights keep things light and fun, costs are low since I do all of this for free, and the vibes are great since I'm always preaching about taking it easy and having fun. It's an added bonus that I get to be my own creative director when it comes to the brand.
