During my 6 month interchange at CFIA, I had the opportunity to work on several high profile ad campaigns. My favourite of them was regarding the changes to bringing dogs into the country. There was no existing creative for this campaign, so I was given creative freedom to create a look and feel for all creative content related to the subject.
While not the usual subject matter I was working with at CFIA, the dog imports campaign was a welcome addition to my project list. Being the lead creative team member, any high budget ad campaigns were assigned to me, and this was no exception. The only assets we were given for this project were the photos of the dogs, but I had creative freedom on everything else. I was well aware this campaign was going to need a wide variety of products, so it was designed with multiple formats and orientations in mind. In the end, the products included social media graphics, programmatic ads, a YouTube video, motion graphics, and Instagram ads.
